Home retailers offer consumers peace of mind with bacteria-resistant options
Implications - Alleviating concerns about the safety and cleanliness of their homes, retailers in the home sector are providing consumers with anti-microbial and anti-bacterial bedding and textile options. This added benefit both helps health-conscious consumers feel better about their environments, and has the added bonus of less frequently required washing of the products themselves.
Workshop Question - Consumers today are looking for products that easily help them lead healthier, safer lives. How could your brand better respond to that desire?
Trend Themes
1. Anti-microbial and Anti-bacterial Home Goods - Retailers in the home sector are providing consumers with anti-microbial and anti-bacterial bedding and textile options to help health-conscious consumers feel better about their environment and reduce washing frequency.
2. Incorporation of Silver and Zinc in Bedding - Beddings that incorporate silver or zinc promote anti-bacterial, anti-fungal, and skin-healing properties, which fight against bacteria growth, inflammation, and skin irritation.
3. Self-cleaning and Quick-drying Materials - Products that have self-cleaning, moisture-wicking, and quick-drying properties allow users to save time, resources, and effort, and extend the lifespan of their products while avoiding bacterial growth and unpleasant odors.
Industry Implications
1. Home Goods Retailers - Incorporate anti-bacterial and anti-microbial technologies into your bedding and textile products to empower health-conscious consumers and reduce washing frequency.
2. Textile and Bedding Manufacturing - Integrate zinc or silver coating into your beddings to enhance anti-bacterial, anti-fungal, and skin-healing properties and create premium and eco-friendly bedding options.
3. Consumer Goods Manufacturing - Explore the use of self-cleaning and moisture-wicking materials to design towels, bedding, and textile products that maximize cleanliness, durability, and fragrance-free benefits.
