Bedding products take on multi-functional forms to provide extra value
Implications - Extra attention to wellness and self-care has had a huge impact on categories such as fitness and food, but as consumers are shifting toward a more holistic approach to health, this focus is spreading to adjacent categories as well, including home goods. In this case, we're seeing consumers show an interest in bedding that, through specialized design, provide health benefits such as enhanced sleep.
Workshop Question - In terms of the consumer desire for luxury and comfort, how can you bridge the gap between simplicity and elegance within your own offerings?
Trend Themes
1. Home Wellness - Growing consumer focus on self-care is driving demand for wellness-centric home goods
2. Smart Sleep - Products that aid in tracking and analyzing sleep patterns for more restful nights are on the rise
3. Specialized Design - Bedding with targeted features such as aromatherapy and ergonomic design are providing more value to consumers
Industry Implications
1. Bedding - A rise in demand for wellness-centered goods has lead to innovation and specialized design in the industry
2. Technology - Developments in smart sleep products have been made possible through advancements in technology and data analysis
3. Mental Health - The development of stress-reducing pillows that employ the use of aromatherapy and cuddling represent a focus on anxiety reduction through products
5 Featured, 38 Examples:
96,574 Total Clicks
Date Range:
Jul 16 — Oct 16
Trending:
Warm
Consumer Insight Topics:
