China's LMBang Social Network is an Online 'Hot Moms Group'
Laura McQuarrie — May 6, 2015 — Tech
References: lmbang & techinasia
LMBang is a Chinese social network that's short for La Ma Bang, revealing its purpose as an online community for "hot moms." Although motherhood plays a big part in what drives women to the network, it's not just a place to talk about the joys of being a new parent or troubleshooting as a new mom. The dedicated space for women is a place meant for women to connect on everything from healthcare to fashion, home and lifestyle tips.
In terms of its organization and layout, the network is described as a cross between Facebook and Pinterest, which can be accessed through the web and mobile apps. Countering popular social media sites where everyone is welcome, exclusive social networks like this are being favored by niche audiences looking to make more authentic connections.
In terms of its organization and layout, the network is described as a cross between Facebook and Pinterest, which can be accessed through the web and mobile apps. Countering popular social media sites where everyone is welcome, exclusive social networks like this are being favored by niche audiences looking to make more authentic connections.
Trend Themes
1. Exclusive Social Networks - Create exclusive social networks for niche audiences to foster more authentic connections.
2. Cross-platform Integration - Combine elements of popular social media sites like Facebook and Pinterest to create a unique user experience.
3. Niche Community Building - Build online communities targeted towards specific interests or demographics to foster connectivity and information sharing.
Industry Implications
1. Social Media - Social media platforms can create exclusive networks for niche audiences to enhance user engagement and satisfaction.
2. Fashion - Fashion brands can leverage online communities to connect with their target audience and gain valuable insights for product development and marketing strategies.
3. Healthcare - Healthcare providers can utilize online communities to provide support, share information, and foster connections among patients with similar conditions or experiences.
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