This App Helps Consumers Track Down Products in Nearby Shops
Katherine Pendrill — October 8, 2015 — Tech
References: itunes.apple & betalist
'NearSt' is a location-based shopping app that helps consumers find the items they need at nearby stores. When running errands, many consumers find themselves visiting multiple different stores to try and find the items they need. This app makes shopping a more efficient process by showing users exactly where to go in order to find what they are looking for.
The location-based shopping app features a simple interface that helps users find specific items. To use the app, simply search for an item and browse through the results. The results are organized by distance, making it easy for users to narrow their search to nearby stores. The app even allows users to place an item on hold with a simple tap.
NearSt ultimately makes shopping an effortless process by showing users where to find an item, how much is costs and when the store is open.
The location-based shopping app features a simple interface that helps users find specific items. To use the app, simply search for an item and browse through the results. The results are organized by distance, making it easy for users to narrow their search to nearby stores. The app even allows users to place an item on hold with a simple tap.
NearSt ultimately makes shopping an effortless process by showing users where to find an item, how much is costs and when the store is open.
Trend Themes
1. Location-based Shopping - Opportunity for disruptive innovation in the retail industry by leveraging location-based technology to help consumers easily find specific items in nearby stores.
2. Efficient Shopping - Opportunity for disruptive innovation in the retail industry by creating apps or services that streamline the shopping process and provide users with information on item availability, price, and store hours.
3. App-based Product Discovery - Opportunity for disruptive innovation in the technology industry by developing apps that help consumers discover new products in nearby stores based on their preferences and location.
Industry Implications
1. Retail - Opportunity for disruptive innovation in the retail industry by adopting location-based shopping apps to enhance customer experience and drive foot traffic to physical stores.
2. Technology - Opportunity for disruptive innovation in the technology industry by developing advanced location-based shopping apps that provide personalized recommendations, real-time inventory updates, and seamless online-to-offline shopping experiences.
3. Consumer Goods - Opportunity for disruptive innovation in the consumer goods industry by collaborating with location-based shopping apps to promote products, improve discoverability, and increase sales through local retail channels.
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