Polyvore Online Styling Community Releases an Analytics Dashboard
Summer Luu — December 24, 2010 — Marketing
The Polyvore Online Styling Community has recently released an analytics dashboard, offering fashion houses, designers and brands a way to measure how their goods are performing on the site.
Tracking these results over time, this new initiative will uncover what’s popular with consumers before they even hit the store shelves. The new dashboard enables anyone to see what brands are being styled with, including lifestyle elements. They can track how individual products are performing day to day, how frequently they're being used for fashion collages and how much they're liked. Brands are also given an overall rank based on these points. As one of the largest fashion destinations on the web, Polyvore has collected a plethora of data which is immensely valuable to foresee upcoming styles.
Tracking these results over time, this new initiative will uncover what’s popular with consumers before they even hit the store shelves. The new dashboard enables anyone to see what brands are being styled with, including lifestyle elements. They can track how individual products are performing day to day, how frequently they're being used for fashion collages and how much they're liked. Brands are also given an overall rank based on these points. As one of the largest fashion destinations on the web, Polyvore has collected a plethora of data which is immensely valuable to foresee upcoming styles.
Trend Themes
1. Fashion Analytics - Fashion houses, designers and brands could invest in analytics dashboards to monitor popular consumer trends on online communities like Polyvore and other fashion websites to stay ahead of the game in terms of emerging fashion movements
2. Online Fashion Community - Businesses can utilise online fashion communities such as Polyvore to gain valuable insights and data into upcoming styles and popular brands among consumers globally.
3. Consumer Data Collection - By tracking consumer preferences and fashion choices through the dashboard, brands have a greater opportunity to utilize data-driven business strategies to launch disruptive products that meet emerging needs in a highly competitive market
Industry Implications
1. Fashion Industry - Fashion houses and retailers could utilise the Polyvore analytics tool to stay ahead of the game in terms of emerging fashion trends and popular styles in the industry
2. Data Analytics Industry - Data analytic firms could help emerging fashion brands to gather and interpret data from online fashion communities like Polyvore to drive tailored business strategies and achieve their desired goals
3. E-commerce Industry - Retailers with an online presence could utilize the dashboard to monitor online communities like Polyvore to further understand consumer behaviour and purchase patterns, thus creating a more targeted and personalized shopping experience
2.9
Score
Popularity
Activity
Freshness
