Polyvore and Yves Saint Laurent Create an Online Dressing Room
Amelia Roblin — September 10, 2010 — Marketing
References: ysl & fashionista
In recognition of Fashion's Night Out in New York City, Polyvore and Yves Saint Laurent will be launching the Edition 24 collection. The two partners are challenging the public to contrive a winning combination of layered shirts, skirts, jackets and accessories.
Using Polyvore as a computer-generated wardrobe, the person who assembles the most impressive outfit will win an Yves Saint Laurent bag. The campaign will invite a broader audience into the world of high fashion, making the partnership between Polyvore and Yves Saint Laurent a virtual stroke of genius.
Using Polyvore as a computer-generated wardrobe, the person who assembles the most impressive outfit will win an Yves Saint Laurent bag. The campaign will invite a broader audience into the world of high fashion, making the partnership between Polyvore and Yves Saint Laurent a virtual stroke of genius.
Trend Themes
1. Virtual Fashion Styling - The rise of virtual platforms like Polyvore presents an opportunity for innovative fashion brands to engage with a wider audience and offer personalized styling experiences.
2. Online Fashion Competitions - Interactive fashion competitions, like Polyvore's collaboration with Yves Saint Laurent, can generate excitement and interest in high-end fashion brands, while showcasing the potential of virtual styling and digital fashion.
3. Fashion Collaboration - Partnerships between fashion brands and virtual platforms offer a unique opportunity for collaboration and cross-promotion, allowing brands to tap into new markets and reach tech-savvy customers.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage virtual styling and online competitions to enhance customer engagement, drive sales, and create a more immersive shopping experience.
2. Virtual Fashion Platforms - Companies offering virtual fashion styling platforms, like Polyvore, have the potential to disrupt the traditional fashion industry by providing innovative ways for consumers to discover and experiment with new styles.
3. Luxury Fashion Brand - Luxury fashion brands, such as Yves Saint Laurent, can utilize virtual platforms and fashion competitions to connect with digital-savvy consumers, create brand loyalty, and showcase their latest collections.
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