Boutine Lets You Create Your Own Outfits, Shop Looks & Earn Money
Katherinev123 — August 9, 2012 — Business
References: boutine & techcrunch
If you're a fan of Polyvore, you will fall in love with the virtual fashion platform Boutine. Boutine.com is an online boutique and social shopping site that lets users mix and match items to create their own outfits, shop the looks other uers have created and earn money to boot.
Boutine was created by Pramod Dabir, who, after witnessing his wife's friend dish out fashion advice to her friends (who subsequently made buying decisions based on this advice), came up with the idea that women would embrace a site that provided both social fashion inspiration and a place to shop.
Boutine sources fashion apparel and accessories from different international designers and allows users to drag and drop the pieces to create their own looks. Users can then shop these items directly from Boutine's site, with 20 percent of the purchase going to Boutine and 10 percent going to the 'Stylist' (a Boutine user).
The site offers the next level in curated shopping -- not only does it provide a personalized way to shop and look for fashion inspiration, but it also offers users an interactive and social experience with the opportunity to earn money.
Boutine was created by Pramod Dabir, who, after witnessing his wife's friend dish out fashion advice to her friends (who subsequently made buying decisions based on this advice), came up with the idea that women would embrace a site that provided both social fashion inspiration and a place to shop.
Boutine sources fashion apparel and accessories from different international designers and allows users to drag and drop the pieces to create their own looks. Users can then shop these items directly from Boutine's site, with 20 percent of the purchase going to Boutine and 10 percent going to the 'Stylist' (a Boutine user).
The site offers the next level in curated shopping -- not only does it provide a personalized way to shop and look for fashion inspiration, but it also offers users an interactive and social experience with the opportunity to earn money.
Trend Themes
1. Virtual Fashion Platforms - The rise of virtual fashion platforms like Boutine presents disruptive innovation opportunities for online retail and fashion industries to engage users in personalized shopping experiences.
2. Curated Shopping - The trend of curated shopping, exemplified by Boutine, opens up opportunities for retailers to offer personalized product recommendations and foster user engagement through social shopping experiences.
3. Social Influencer Marketing - With Boutine's 'Stylist' program, the trend of social influencer marketing gains traction, creating opportunities for brands and retailers to collaborate with fashion enthusiasts and leverage their influence to drive sales.
Industry Implications
1. Online Retail - The evolution of personalized virtual boutiques like Boutine paves the way for innovative models in online retail, offering unique shopping experiences and increased customer engagement.
2. Fashion - The fashion industry stands to benefit from the disruption caused by personalized virtual boutiques like Boutine, which enable users to experiment with styles, discover new trends, and connect with like-minded fashion enthusiasts.
3. Social Media - The rise of virtual fashion platforms with social shopping features, such as Boutine, presents opportunities for social media platforms to explore integration with e-commerce and leverage user-generated fashion content for enhanced user experiences.
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