Ant Eater by Sarah Kim Promotes Eating Bugs
Jamie Danielle Munro — April 30, 2014 — Lifestyle
References: behance.net & packageinspiration
Ant Eater is a new brand with the design concept completed by Sarah Kim. Apart from the outside look of the packaging, one of the most interesting parts about this product is what's inside: edible insects.
Eating insects is quite normal in certain parts of the world. In Southeast Asia for example many people make the most of these creatures by cooking them over a fire and sprinkling various kinds of spices over the top. While most westerners would scoff at doing such a thing, the reality is that these food items are a great source of protein, and perfectly healthy for eating purposes. Ant Eater is a brand that sees opportunity in bringing this to western cultures, and Sarah Kim has done a great job with the packaging to appeal to this part of the world.
Eating insects is quite normal in certain parts of the world. In Southeast Asia for example many people make the most of these creatures by cooking them over a fire and sprinkling various kinds of spices over the top. While most westerners would scoff at doing such a thing, the reality is that these food items are a great source of protein, and perfectly healthy for eating purposes. Ant Eater is a brand that sees opportunity in bringing this to western cultures, and Sarah Kim has done a great job with the packaging to appeal to this part of the world.
Trend Themes
1. Insect-based Food - Ant Eater's edible insect branding taps into the growing trend of insect-based food products, offering a sustainable and protein-rich alternative to traditional sources of protein.
2. Cultural Adaptation - Ant Eater's packaging design and approach to appeal to western cultures signifies a trend towards adapting and introducing traditional foods and ingredients to new markets.
3. Sustainable Protein Sources - Ant Eater's use of edible insects reflects the trend of seeking out sustainable protein sources as a way to address environmental concerns and food security.
Industry Implications
1. Food and Beverage - The food and beverage industry has the opportunity to explore insect-based products and incorporate them into their offerings, catering to consumers' increasing interest in sustainable and alternative protein sources.
2. Packaging and Design - The packaging and design industry can innovate by creating visually appealing and culturally-relevant packaging for products that aim to introduce unconventional ingredients or cultural traditions to new markets.
3. Sustainability - The sustainability industry can find disruptive innovation opportunities in promoting and supporting the adoption of alternative protein sources, such as edible insects, to address environmental challenges and create more sustainable food systems.
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