The 'Fire UP!' Fire Lighter Uses Electricity Instead of Gas to Light
Michael Hemsworth — January 19, 2016 — Art & Design
References: williams-sonoma & thegreenhead
The rise of foodie culture has many consumers seeking out ways to make delicious, artisanal food from home, which is something the 'Fire UP!' Fire Lighter enables.
Intended to work with charcoal barbecues, the 'Fire UP!' lighter uses electricity and kindling instead of gas and/or lighter fluid to get the coals fired up. The device is filled with some wood chips then placed in the center of the barbecue under the pile of coals. In a matter of minutes, the 'Fire UP!' device will allow users to have a hot barbecue without having to have used a drop of lighter fluid.
The use of electricity instead of lighter fluid in a barbecue allows food to taste better and have less chemicals stick to it during the cooking process.
Intended to work with charcoal barbecues, the 'Fire UP!' lighter uses electricity and kindling instead of gas and/or lighter fluid to get the coals fired up. The device is filled with some wood chips then placed in the center of the barbecue under the pile of coals. In a matter of minutes, the 'Fire UP!' device will allow users to have a hot barbecue without having to have used a drop of lighter fluid.
The use of electricity instead of lighter fluid in a barbecue allows food to taste better and have less chemicals stick to it during the cooking process.
Trend Themes
1. Electric BBQ Lighters - The trend of using electricity instead of gas or lighter fluid to start barbecues presents opportunities for companies to create innovative and eco-friendly products.
2. Chemical-free Cooking - The rise of foodie culture and health-conscious consumers creates a trend towards using natural and chemical-free methods for cooking, opening up opportunities for businesses to market eco-friendly cooking products.
3. Outdoor Cooking Gadgets - As more people turn to outdoor cooking and barbecuing, the trend for innovative gadgets and tools to make the process easier and more eco-friendly presents an opportunity for businesses to tap into this growing market.
Industry Implications
1. Consumer Electronics - The use of electricity instead of gas or lighter fluid in barbecues presents an opportunity for consumer electronics companies to create innovative and eco-friendly starters and accessories for outdoor cooking.
2. Kitchen and Cooking Supplies - The trend towards chemical-free cooking and eco-friendly products creates opportunities for businesses in the kitchen and cooking supplies industry to offer grilling accessories and gadgets that promote healthy and sustainable cooking.
3. Sustainable Living - The growing interest in eco-friendly and sustainable living supports the trend for innovative outdoor cooking gadgets and presents opportunities for businesses to market and promote products that align with these values.
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