Looza Turns an Ordinary Drink Straw into an Instrument for Tuning Bottles
Laura McQuarrie — March 28, 2016 — Marketing
References: looza.be & packagingoftheworld
As well as helping people to sip up drinks, this drink straw from Looza serves as a precise instrument for tuning bottles.
The concept was inspired by the act of blowing over the lid of a bottle and producing a sound. Based on the amount of liquid in the bottle, different sounds are produced. In order to develop an accurate tuning system without interfering with its own fruit juice bottle designs, Looza created a drinking straw that's marked with Do, Re, Mi and other notes from the musical scale. The more juice a consumer drinks, the more notes they are able to play.
In order to encourage people to play with these fun drinking straws, Looza even created a set of "playsmats," which spelled out the instructions for playing famous songs.
The concept was inspired by the act of blowing over the lid of a bottle and producing a sound. Based on the amount of liquid in the bottle, different sounds are produced. In order to develop an accurate tuning system without interfering with its own fruit juice bottle designs, Looza created a drinking straw that's marked with Do, Re, Mi and other notes from the musical scale. The more juice a consumer drinks, the more notes they are able to play.
In order to encourage people to play with these fun drinking straws, Looza even created a set of "playsmats," which spelled out the instructions for playing famous songs.
Trend Themes
1. Musical Drinking Straws - Disruptive innovation opportunity: Develop interactive packaging designs that incorporate musical elements.
2. Tuning Bottles - Disruptive innovation opportunity: Create smart bottle caps that can analyze the sound produced when blown over to determine liquid levels.
3. Interactive Playing Experience - Disruptive innovation opportunity: Design interactive products that enhance consumer engagement and enjoyment.
Industry Implications
1. Beverage Packaging - Disruptive innovation opportunity: Invent packaging solutions that offer interactive and engaging experiences for consumers.
2. Musical Instruments - Disruptive innovation opportunity: Combine traditional musical instruments with technology to create new and unique playing experiences.
3. Consumer Electronics - Disruptive innovation opportunity: Develop smart devices that can analyze and interpret everyday sounds for various purposes.
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