Robot Food Re-Brands Duchess & Rover to Exude Elegance
Jamie Danielle Munro — March 26, 2014 — Lifestyle
References: robot-food & lovelypackage
Delicious-looking sausages are not only designated for humans these days, as this upscale packaging design by Robot Food demonstrates. The design was done for Duchess & Rover, a company that offers gourmet food for pets.
Many pet owners find the idea of buying raw meat and handling it for their pets too far from their comfort zone, so Duchess & Rover wanted to make this thought more appealing. This is where Robot Food comes in: the branding company organized the packaging to look exactly like regular sausages for humans, instead of coming in an old tin can where owners have to scoop out the contents. This design enables owners to look at the raw meat in the same way they would when buying items for a BBQ, and ultimately helps Duchess & Rover sell more items.
Many pet owners find the idea of buying raw meat and handling it for their pets too far from their comfort zone, so Duchess & Rover wanted to make this thought more appealing. This is where Robot Food comes in: the branding company organized the packaging to look exactly like regular sausages for humans, instead of coming in an old tin can where owners have to scoop out the contents. This design enables owners to look at the raw meat in the same way they would when buying items for a BBQ, and ultimately helps Duchess & Rover sell more items.
Trend Themes
1. Upscale Pet Food Packaging - Opportunity for pet food companies to re-design packaging to resemble high-end human food, increasing appeal to pet owners.
2. Consumer Comfort Zone - Potential for brands to cater to consumer preferences and create packaging that aligns with their comfort zones, easing the purchase decision.
3. Emulating Human Food Experience - Innovative chance for companies to design packaging that mimics the experience of buying and preparing human food, enhancing the perception of pet food quality.
Industry Implications
1. Pet Food Manufacturing - Disruption opportunity for pet food manufacturers to differentiate their products through unique and appealing packaging designs.
2. Branding and Packaging Design - Potential for design agencies to help pet food companies create packaging that resonates with consumers and stands out in the market.
3. Retail and E-commerce - Opportunity for retailers and online platforms to showcase and sell pet food products with eye-catching packaging, attracting more customers.
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