Pitanga Juices Capitalize on the Juice Craze in a New Way
Vasiliki Marapas — December 4, 2014 — Lifestyle
References: website & coolhunting
Pitanga Juice is an establishment borne out of misfortune. After founder Raquel Furtado was diagnosed with a thyroid condition about a decade ago, she began to experiment with various ways to improve her affection, along with her overall health. Her strict, gluten-free diet, made up of juices and raw foods, lead the Brazilian native to develop her own juice company.
Now a holistic nutritionist, Furtado is the mastermind behind the Pitanga Juices, which contain common Brazilian foods, such as guarana, acai, acerola, catuaba and cacao, in addition to the more conventional veggies and herbs.
Furtado saw a lack of diversity and innovation among Juice Houses (as Brazilians refer to juice bars), prompting her to fill the gap in the market with her unusual, health-conscious concoctions.
Now a holistic nutritionist, Furtado is the mastermind behind the Pitanga Juices, which contain common Brazilian foods, such as guarana, acai, acerola, catuaba and cacao, in addition to the more conventional veggies and herbs.
Furtado saw a lack of diversity and innovation among Juice Houses (as Brazilians refer to juice bars), prompting her to fill the gap in the market with her unusual, health-conscious concoctions.
Trend Themes
1. Diverse Juice Combinations - There is an opportunity to create unique, health-conscious juice combinations using unconventional ingredients in the juice industry.
2. Holistic Nutrition - The trend of using juices and raw foods for improving health creates an opportunity for holistic nutritionists to develop innovative juice products.
3. Personalized Juice Delivery - A disruptive innovation opportunity exists in the juice market by providing personalized juice delivery services to cater to individual health needs.
Industry Implications
1. Juice Bars - Juice bars can capitalize on the trend by offering diverse and innovative juice combinations to attract health-conscious customers.
2. Nutrition Consulting - The nutrition consulting industry can tap into the trend by incorporating juice programs as part of holistic wellness plans for clients.
3. Food Delivery - Food delivery services can disrupt the juice market by offering personalized juice delivery options, providing convenience and customization to customers.
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