AT&Ts; 12 Days of Christmas Tells the Christmas Carol in Emojis
Laura McQuarrie — December 19, 2014 — Tech
References: youtube & adsoftheworld
This season, AT&T is presenting classic Christmas songs like Deck the Halls, We Wish You a Merry Christmas, Jingle Bells and the 12 Days of Christmas as a series of fun 'Emoji Carols.'
This video for the 12 Days of Christmas interprets the song in a modern way, presenting the third day of gifts, the French hens, as chickens carrying French fries, and the four calling birds as penguins with phones. As it's been noted a number of times in other songs and pop culture, the practicality of getting overwhelmed with these gifts would actually be quite chaotic. Playing along with this idea, the AT&T ad gets a little crazier as it progresses, where sparking rings turn into donuts and shocked emoji faces start popping up randomly.
This video for the 12 Days of Christmas interprets the song in a modern way, presenting the third day of gifts, the French hens, as chickens carrying French fries, and the four calling birds as penguins with phones. As it's been noted a number of times in other songs and pop culture, the practicality of getting overwhelmed with these gifts would actually be quite chaotic. Playing along with this idea, the AT&T ad gets a little crazier as it progresses, where sparking rings turn into donuts and shocked emoji faces start popping up randomly.
Trend Themes
1. Emoji Carols - Creating new versions of classic songs using emojis presents an opportunity for creative and engaging content.
2. Modern Interpretation - Reimagining traditional concepts in a modern way, like turning French hens into chickens with French fries, can attract younger audiences and refresh established content.
3. Chaotic Gift Giving - Exploring the impracticality and chaos of receiving overwhelming gifts can lead to humorous and relatable storytelling opportunities.
Industry Implications
1. Telecommunications - Brands in the telecommunications industry can leverage emojis and creative videos to engage with customers and showcase their services in a fun and innovative way.
2. Entertainment - The entertainment industry can utilize the concept of emoji carols to create unique and shareable content that appeals to a wide audience, including younger generations.
3. Advertising - In the advertising industry, utilizing emojis and modern reinterpretations can help brands stand out and capture attention in a crowded market, while also connecting with consumers on a relatable and humorous level.
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