XtraSpace Self Storage Ads Tell the Tales of Each Item's Owner
Laura McQuarrie — August 4, 2014 — Marketing
References: xtraspace.co.za & adeevee
These self storage ads for XtraSpace show what happens when one purchase leads to another. Without any words, each of the print ads tells a story in emoji format, telling heroic tales of how the purchase of a guitar leads to someone becoming a rockstar or a cowboy hat turns someone else into a real cowboy. Although a cowboy hat and a guitar are essentials to starting out on these paths, these ads cleverly point out that there are other necessary things that go along with these personas.
Of course, when the cowboys and the rockstars have accumulated too much stuff, all of the stories conclude with the items being packed away in self storage units so that they can continue on their adventures without being bogged down.
Of course, when the cowboys and the rockstars have accumulated too much stuff, all of the stories conclude with the items being packed away in self storage units so that they can continue on their adventures without being bogged down.
Trend Themes
1. Emoji Storytelling - Disruptive innovation opportunity: Explore using emoji storytelling in advertising to create engaging and memorable campaigns.
2. Associative Marketing - Disruptive innovation opportunity: Implement associative marketing techniques to create deeper connections between products and consumer aspirations.
3. Unconventional Product Pairings - Disruptive innovation opportunity: Experiment with unconventional product pairings to highlight the diverse uses and potential of different items.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Embrace creative advertising strategies, such as emoji storytelling, for greater brand impact.
2. Self Storage - Disruptive innovation opportunity: Develop new approaches to marketing self storage services that emphasize convenience, adventure, and the ability to declutter.
3. Retail - Disruptive innovation opportunity: Explore associative marketing to create more meaningful and aspirational connections between products, encouraging increased sales.
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