Buzzfeed Challenges Couples to Build IKEA Furniture as Fast as They Can
Laura McQuarrie — August 28, 2014 — Pop Culture
References: designtaxi & buzzfeed
If it's ever taken you hours to assemble a piece of IKEA furniture, you know the amount of frustration experienced by the two couples challenged to build IKEA furniture together in a race.
The Buzzfeed experiment features one couple who has been together for 10 years, and another couple who has just met, showing just how important good communication is to building a simple table, which requires a lot of fasteners and tools to put together. If there's something to learn about building furniture from IKEA from this video, this experiment shows that you need extremely good communication skills with the partner who is helping with assembly or for best results, a 10-year relationship with someone in order to make the process as quick and painless as possible.
The Buzzfeed experiment features one couple who has been together for 10 years, and another couple who has just met, showing just how important good communication is to building a simple table, which requires a lot of fasteners and tools to put together. If there's something to learn about building furniture from IKEA from this video, this experiment shows that you need extremely good communication skills with the partner who is helping with assembly or for best results, a 10-year relationship with someone in order to make the process as quick and painless as possible.
Trend Themes
1. Collaborative Furniture Assembly - There is a growing trend in collaborative furniture assembly, where couples or groups work together to build furniture quickly and efficiently.
2. Importance of Communication in Furniture Building - The video experiment highlights the trend of recognizing the importance of effective communication in the process of building furniture, especially when working as a team.
3. Relationship-based Furniture Building - The video experiment showcases the trend of emphasizing the benefits of long-term relationships in successfully and rapidly constructing furniture.
Industry Implications
1. Furniture Retail - Furniture retailers can leverage the trend of collaborative furniture assembly by offering assembly workshops or providing resources to help customers build their furniture together.
2. Couples Therapy - Couples therapy professionals can explore the trend of emphasizing communication skills in activities like furniture building to promote teamwork and relationship building.
3. Home Improvement - The trend of relationship-based furniture building presents an opportunity for the home improvement industry to promote the benefits of working with a partner to complete projects efficiently.
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