The IKEA Emoticons App Hopes to Streamline Domestic Texting
Rebecca Byers — February 13, 2015 — Tech
Emojis remain a pivotal aspect of digital life, and the new IKEA emoticons campaign and app reaffirm this fact. A campaign out of IKEA Netherlands, the clever commercial depicts how the IKEA emoticons can help texting about otherwise mundane home chores a little bit more streamlined and fun.
The IKEA emoticons collection, which is added as a keyboard function and are copied and pasted into the text bubble, includes staple items from the furniture giant like the classic blue Frakta shopping tote, some of its famous chairs and lamps and of course a plate full of Swedish meatballs topped with Sweden's flag.
The IKEA emoticons are a playful idea that jokingly aim to encourage domestic bliss, especially when navigating discussions around "clutter."
The IKEA emoticons collection, which is added as a keyboard function and are copied and pasted into the text bubble, includes staple items from the furniture giant like the classic blue Frakta shopping tote, some of its famous chairs and lamps and of course a plate full of Swedish meatballs topped with Sweden's flag.
The IKEA emoticons are a playful idea that jokingly aim to encourage domestic bliss, especially when navigating discussions around "clutter."
Trend Themes
1. Branded Emojis - The trend of companies creating branded emojis provides an opportunity for businesses to enhance their branding and engage with customers on a more personal level through text messaging.
2. Digital Advertising Campaigns - Digital advertising campaigns featuring branded emojis are becoming a popular trend as companies seek to capture the attention of younger audiences who are frequent users of emojis.
3. Personalized Messaging - The use of branded emojis in personalized messaging allows businesses to strengthen their relationship with customers by showing a fun and playful side in their communication.
Industry Implications
1. Furniture Retail - The use of branded emojis in the furniture retail industry presents an opportunity for companies to create a more engaging and fun experience for customers, which could lead to increased sales.
2. Marketing and Advertising - The trend of branded emojis is an opportunity for marketing and advertising agencies to offer creative solutions for companies seeking to enhance their branding and reach a younger audience.
3. Technology - As the popularity of emojis continues to grow, the technology industry has an opportunity to create new and innovative ways for people to express themselves through digital communication.
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