IKEA's Billboards Shows Scenarios for Leafing Through Its Catalog
Laura McQuarrie — July 19, 2014 — Marketing
Some of the strongest and most successful advertisements are able to tell a powerful story and this incredibly simple series of IKEA billboards is spot on with its storytelling.
Each of the ads shows an IKEA catalog that's been filled with a number of colorful Post-It notes. The color-coding is intentional and on the right of the catalog, it's explained who the items are intended for. Depending on the scenario, the flagged pages are either evenly distributed, or there's way more of one color than the other. A few funny scenarios where the Post-Its are way out of proportion include a girl moving into a guy's apartment, couples renovating and the in-laws coming to visit. Although no furniture (other than what's on the cover of the catalog) is depicted, these brilliant ads show the broad appeal IKEA's furniture has.
Each of the ads shows an IKEA catalog that's been filled with a number of colorful Post-It notes. The color-coding is intentional and on the right of the catalog, it's explained who the items are intended for. Depending on the scenario, the flagged pages are either evenly distributed, or there's way more of one color than the other. A few funny scenarios where the Post-Its are way out of proportion include a girl moving into a guy's apartment, couples renovating and the in-laws coming to visit. Although no furniture (other than what's on the cover of the catalog) is depicted, these brilliant ads show the broad appeal IKEA's furniture has.
Trend Themes
1. Interactive Catalogs - Opportunity for furniture retailers to create interactive and personalized catalogs that cater to different lifestyles and scenarios.
2. Color-coding Advertising - Opportunity for businesses to use color-coding to simplify complex information or differentiate target audiences in advertising.
3. Storytelling Marketing - Opportunity for companies to create engaging and memorable marketing campaigns that tell a story and connect with consumers emotionally.
Industry Implications
1. Furniture Retail - Opportunity for furniture retailers to use innovative advertising techniques to showcase the range and versatility of their products to a wider audience.
2. Marketing and Advertising - Opportunity for marketing and advertising agencies to incorporate storytelling and interactive elements into campaigns for their clients.
3. Stationery and Office Supplies - Opportunity for stationery and office supply companies to partner with furniture retailers to create customized and branded Post-It notes and other office supplies for promotional purposes.
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