The Emojli App Only Lets You Communicate with Emoji Icons
Laura McQuarrie — August 31, 2014 — Tech
References: itunes.apple & engadget
If you find that you're better able to express yourself with emoticons than words, perhaps it's time to cancel your text messaging plan and switch over to the Emojli app. The "emoji-only messenger" app cuts out noise, pictures and text, only letting you reveal your true feelings with icons like puppy dog faces and thumbs up gestures.
Although this app seems pretty nonsensical and you may be wondering about the kinds of conversations that you can actually have with the app, it seems like something that pairs of friends who have come to assign deeper meanings to simplistic emojis would enjoy. The back and forth emoji messages are probably filled with inside jokes, or maybe it really is just a way to send random emojis to people.
Although this app seems pretty nonsensical and you may be wondering about the kinds of conversations that you can actually have with the app, it seems like something that pairs of friends who have come to assign deeper meanings to simplistic emojis would enjoy. The back and forth emoji messages are probably filled with inside jokes, or maybe it really is just a way to send random emojis to people.
Trend Themes
1. Emojli Messaging - Opportunity for businesses to develop new marketing campaigns and communication strategies based only on emojis, appealing to younger generations who use them as their primary communication source
2. Simplified Communication - Opportunity for businesses to create new communication platforms and apps that further simplify messaging and reduce the reliance on text
3. Emoji Personalization - Opportunity for businesses to create personalized emoji packs for users, specific to their interests and identities, allowing for deepened self-expression
Industry Implications
1. Social Media - Social media platforms can integrate emoji-only messaging as a new feature to appeal to younger audiences who prefer non-verbal communication
2. Entertainment - Entertainment companies can incorporate Emojli messaging and other similar apps into media content as interactive features to increase engagement
3. Advertising - Advertising agencies can create campaigns that use emojis to convey messages for brands, tapping into the trend of simplified and visual communication
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