Ogilvy & Mather Can't Avoid Intridea's Advertising Billboard
Laura McQuarrie — August 30, 2014 — Marketing
References: oglethis.co & adweek
Knowing that it wanted to begin a working relationship with Oglivy & Mather, Intridea had to do something big in order to catch the eyes of the ad agency—the solution was to put up a big advertising billboard that they couldn't ignore.
The big red billboard was placed right across from the ad agency's headquarters in New York, with bold text that read: "Ogle this, Oglivy." The billboard also featured a web link, which features funny gifs, emoticons and a no-nonsense message that simply stated: "Made you look. Now hire us." Although this was the first time ever the product design studio put money down for an outdoor advertisement, as a result of this bold move, Intridea will be meeting with representatives from Ogilvy & Mather early this September.
The big red billboard was placed right across from the ad agency's headquarters in New York, with bold text that read: "Ogle this, Oglivy." The billboard also featured a web link, which features funny gifs, emoticons and a no-nonsense message that simply stated: "Made you look. Now hire us." Although this was the first time ever the product design studio put money down for an outdoor advertisement, as a result of this bold move, Intridea will be meeting with representatives from Ogilvy & Mather early this September.
Trend Themes
1. Targeted Billboard Advertising - Putting up bold and creative billboards in strategic locations can catch the attention of potential clients, making it an effective advertising strategy.
2. Personalized Messaging - Including personalized messages in advertising creates a connection with the audience and increases the likelihood of engagement.
3. Out-of-the-box Advertising - Taking unconventional approaches to advertising, like outdoor billboards in unexpected locations, can generate buzz and increase brand awareness.
Industry Implications
1. Advertising Agencies - Advertising agencies can innovate by exploring unconventional advertising methods to stand out and garner attention.
2. Product Design Studios - Product design studios can benefit from targeted advertising to reach potential clients and increase business growth.
3. Marketing and PR Firms - Marketing and PR firms can utilize personalized messaging to create stronger connections with their audience and drive engagement.
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