Mensa and Match.com are Collaborating to Connect Intelligent Singles
Alyson Wyers — June 25, 2014 — Lifestyle
References: us.mensa.org & refinery29
There are a lot of dating services out there that match people who have niche interests, are of a certain age or answer a particular way to a question, so why wouldn't there be a dating site for intelligent singles? In a genius move, Match.com (a dating website) is teaming up with Mensa (the world's oldest high IQ society) to connect the smartest single people in the United States.
Mensa Match will provide an exclusive online dating platform for Mensa members only. Mensa members will also be able to search Match for users who have a Mensa badge on their profile, indicating they are also seeking intelligent singles to partner up with.
The elite non-profit organization is open to people who score in the 98th percentile on a standardized, supervised IQ test. Both companies will be offering the test at a promotional rate until July 6th if you think you have what it takes.
Mensa Match will provide an exclusive online dating platform for Mensa members only. Mensa members will also be able to search Match for users who have a Mensa badge on their profile, indicating they are also seeking intelligent singles to partner up with.
The elite non-profit organization is open to people who score in the 98th percentile on a standardized, supervised IQ test. Both companies will be offering the test at a promotional rate until July 6th if you think you have what it takes.
Trend Themes
1. Exclusive Dating Sites - Online dating platforms are moving towards a more exclusive demographic, catering to individuals with specific interests and requirements.
2. Collaborative Marketing - Collaborations between brands from different industries can lead to innovative and successful marketing strategies.
3. Test-based Matchmaking - Using tests and assessments to match individuals could be a disruptive innovation in the dating industry.
Industry Implications
1. Online Dating - Collaborating with exclusive groups or organizations could be a way for online dating platforms to differentiate their services.
2. Non-profit Organizations - Partnering with non-profit organizations can open up opportunities for new and unique partnerships.
3. Testing and Assessment - The use of tests and assessments could expand from traditional contexts (i.e. employment) to matchmaking and other industries.
2.4
Score
Popularity
Activity
Freshness
