The 'Whopper Exchange' Lets People Trade Poor Gifts for Burgers
Laura McQuarrie — December 20, 2016 — Marketing
References: businesswire & brandeating
Unfortunately not everyone ends up with the exact gifts they want for Christmas and regifting is quite taboo—so Burger King is introducing a unique gift exchange for the holidays that will let consumers turn in an undesirable gift for a Whopper.
The 'Whopper Exchange' is taking place at one location in Miami Beach, Florida (which is where the headquarters of the burger chain is stationed) although there are similar promotions being offered in London and Brazil. To include others around the world, Burger King is inviting people to use the #WhopperExchange tag on Twitter to share photos of their unwanted gifts in order to be eligible for a "surprise."
As well as feeling good about getting a free burger, those who take advantage of the Whopper Exchange promotion will also get the satisfaction of knowing their unwanted present will be donated to charity so that it may find a happier owner.
The 'Whopper Exchange' is taking place at one location in Miami Beach, Florida (which is where the headquarters of the burger chain is stationed) although there are similar promotions being offered in London and Brazil. To include others around the world, Burger King is inviting people to use the #WhopperExchange tag on Twitter to share photos of their unwanted gifts in order to be eligible for a "surprise."
As well as feeling good about getting a free burger, those who take advantage of the Whopper Exchange promotion will also get the satisfaction of knowing their unwanted present will be donated to charity so that it may find a happier owner.
Trend Themes
1. Gift Exchange - Introduce innovative gift exchange programs in various industries to offer customers a chance to trade undesirable items for something they value.
2. Social Media Promotions - Leverage social media platforms for promotional campaigns, such as encouraging users to share photos of unwanted gifts in exchange for exclusive perks or surprises.
3. Charitable Donations - Explore collaborations with charities and non-profit organizations to create win-win situations, where unwanted items can be donated to those in need.
Industry Implications
1. Fast Food - Implement innovative gift exchange programs in the fast food industry to drive customer engagement and generate positive brand associations.
2. Retail - Develop gift exchange initiatives in the retail industry to attract customers and encourage them to spend in-store while getting rid of unwanted items.
3. Social Media Marketing - Capitalizing on social media promotions can revolutionize the marketing strategies of various industries, providing opportunities for customer interaction and brand visibility.
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