UNHOOK Facebook is an Offline Social Network for Facebook Addicts
Simal Yilmaz — March 17, 2013 — Social Good
References: unface.it & springwise
UNHOOK Facebook is an anti-Facebook, offline social networking tool. Unface.it has been designed to mainly help people beat their Facebook addiction.
The app allows users to add up to five of their friends to their offline network and encourages them to contact them over the phone when they attempt to use Facebook. The app also keeps users updated on real-time events that are happening in their community to help them get involved and bring their online presence back to the real world.
Although it may sound ironic that a tool that is meant to beat online networking addiction is online itself, it is in fact a fairly clever methodology.
This is analogous to how smokers find it difficult to quit altogether, and substitute with nicotine patches. Facebook addict also needs an online substitution that doesn't cut their online needs altogether, but provides small doses with tints of encouragement to get back out in the real world.
The app allows users to add up to five of their friends to their offline network and encourages them to contact them over the phone when they attempt to use Facebook. The app also keeps users updated on real-time events that are happening in their community to help them get involved and bring their online presence back to the real world.
Although it may sound ironic that a tool that is meant to beat online networking addiction is online itself, it is in fact a fairly clever methodology.
This is analogous to how smokers find it difficult to quit altogether, and substitute with nicotine patches. Facebook addict also needs an online substitution that doesn't cut their online needs altogether, but provides small doses with tints of encouragement to get back out in the real world.
Trend Themes
1. Offline Social Networking - Opportunity to create a platform for people who want to take a break from social media to connect offline.
2. Digital Detox Apps - Opportunity to develop apps that can help people overcome their addiction to technology and social media.
3. Real-time Event Tracking - Opportunity to create a tool that can inform users about events that cater to their interests in real-time.
Industry Implications
1. Mobile App Development - Mobile app developers can create similar apps that help users take a break from their phones and social media.
2. Health and Wellness - Companies in the health and wellness sector can create programs, retreats, or products that promote digital detox and help users connect with others offline.
3. Community Engagement - Opportunity to create platforms for people to stay connected in their local communities that promote offline networking and events.
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