IKEA's Instead of Cafe Pop Up Addresses Dining Affordably
Meghan Young — March 16, 2016 — Marketing
People across Russia have been paring back on eating out due to how expensive such a pastime has become overall. IKEA has stepped in with a fun experience, Instead of Cafe, to show that dining in can be just as memorable as visiting a hot restaurant. Instead of Cafe is made up of a few different kitchen layouts complete with a dining area that guests can rent to cook up an amazing feast.
Perfect for hosting parties and more intimate get togethers, IKEA's Instead of Cafe not only puts to test the products they sell, but also allows people to genuinely connect with the brand in a practical and engaging way. Not to mention that the spaces designed were utterly shareable.
Perfect for hosting parties and more intimate get togethers, IKEA's Instead of Cafe not only puts to test the products they sell, but also allows people to genuinely connect with the brand in a practical and engaging way. Not to mention that the spaces designed were utterly shareable.
Trend Themes
1. Affordable Dining Experiences - Entrepreneurs can create unique dining experiences that are affordable and provide customers with an interactive and memorable experience.
2. Shared Kitchen Spaces - Entrepreneurs can capitalize on the trend of shared kitchen spaces by creating environments where people can rent kitchen areas to cook and socialize.
3. Brand Engagement Through Practicality - Companies can engage customers by providing practical experiences, such as IKEA's Instead of Cafe, which allow consumers to connect with the brand in a meaningful way.
Industry Implications
1. Restaurant Industry - Restaurants can consider creating more affordable dining options and incorporating interactive elements to attract customers.
2. Kitchen Rental Industry - Entrepreneurs can take advantage of the growing demand for shared kitchen spaces by creating rental kitchen facilities and providing customers with the tools they need to cook and host events.
3. Retail Industry - Retailers can explore opportunities to engage customers through practical experiences that showcase their products, like IKEA's Instead of Cafe.
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