Rhinegeist Brewing Asked for Creative Beer Names for Its New IPA
Laura McQuarrie — June 11, 2015 — Marketing
References: rhinegeist & wcpo
With beer names like Truth, Panther, Cougar, Dad, Pure Fury and Zen, Rhinegeist Brewing proves itself to be one company that's not afraid to embrace boldly branded beer names. Rhinegeist itself is named after the "Ghost of the Rhine," a reference to the revived Over-the-Rhine brewery where it makes its products in Cincinnati.
Although there seems to be no lack of creativity coming out of this brewery when it comes to naming, the brand decided to crowdsource the name and composition of its newest IPA "flavor bomb." As decided by votes, the entirely crowdsourced 'Streaker' IPA is an American pale ale that will be made with cara red and rye specialty malts, as well as citra and mosaic hops.
Now that the name and ingredients have been decided, the brewery will get down to work on development for a limited release this summer.
Although there seems to be no lack of creativity coming out of this brewery when it comes to naming, the brand decided to crowdsource the name and composition of its newest IPA "flavor bomb." As decided by votes, the entirely crowdsourced 'Streaker' IPA is an American pale ale that will be made with cara red and rye specialty malts, as well as citra and mosaic hops.
Now that the name and ingredients have been decided, the brewery will get down to work on development for a limited release this summer.
Trend Themes
1. Crowdsourced Branding - Brands can use crowdsourcing to generate consumer engagement in the naming processes of their products while increasing brand awareness.
2. Innovative Product Development - Crowdsourcing can help companies generate innovative product ideas that resonate with their target audiences and provide a competitive advantage in the market.
3. Authentic Branding - Using unique and authentic brand names can be an effective way for companies to differentiate themselves in a highly competitive market.
Industry Implications
1. Brewing Industry - Crowdsourcing product names can be an effective marketing strategy that engages consumers and increases brand recognition within the brewing industry.
2. Marketing Industry - Crowdsourcing can be a successful marketing strategy that drives engagement and brand awareness while generating unique and innovative product names.
3. Consumer Goods Industry - Crowdsourcing product names and ideas can be used in the consumer goods industry to generate interest and engagement among consumers while differentiating products in a crowded market.
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