This Company is Now Shifting Towards Sustainable Product Lines
Katherine Pendrill — May 9, 2016 — Eco
IKEA recently announced that it will begin directing its attention towards eco-friendly home furnishings. With the demand for furniture reaching its peak in the West, there is a growing need for brands such as IKEA to focus on sustainable products.
According to the brand, its new 'circular IKEA' initiative will aim to give consumers more opportunities to repair or recycle current home furnishings. The brand is also working on a line of products that serve multiple different functions inside and outside of the home. Some of the sustainable products already available to consumers include a hydroponics kit and a minimalist bicycle. Both are designed to make it easier for consumers to adopt a more sustainable lifestyle both inside and outside the home.
With more eco-friendly home furnishings in the works, IKEA is hoping to create products that help consumers adopt more sustainable behaviors.
According to the brand, its new 'circular IKEA' initiative will aim to give consumers more opportunities to repair or recycle current home furnishings. The brand is also working on a line of products that serve multiple different functions inside and outside of the home. Some of the sustainable products already available to consumers include a hydroponics kit and a minimalist bicycle. Both are designed to make it easier for consumers to adopt a more sustainable lifestyle both inside and outside the home.
With more eco-friendly home furnishings in the works, IKEA is hoping to create products that help consumers adopt more sustainable behaviors.
Trend Themes
1. Sustainable Furnishings - Opportunities for companies to develop sustainable furnishings that are eco-friendly and have a positive impact on the environment.
2. Circular Economy - Potential for businesses to shift towards circular economy initiatives that give consumers more opportunities to repair and recycle products.
3. Multi-functional Products - Demand for products that serve multiple functions in and outside of the home, providing convenience and reducing waste.
Industry Implications
1. Furniture - Opportunities for furniture companies to focus on sustainability and develop eco-friendly products that adhere to circular economy principles.
2. Home Décor - Potential for home décor companies to offer sustainable options for customers looking to live a more eco-conscious lifestyle.
3. Outdoor Recreation - Companies can create multi-functional products that are not only designed for indoor use but can also be used outdoors, providing more value to customers while reducing waste.
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