Rogue Ales Launched a Purple Beer to Raise Awareness of Sea Star Extinction
References: grist.org & thedrinksbusiness
This attention-gabbing purple beer hopes to raise awareness of Sea Star Wasting Syndrome which is making star fish along the U.S Pacific Coast an endangered species. Launched by Rogue Ales & Spirits, the purple beer is called 'Wasted Sea Star.'
John Maier is Rogue's Brewmaster who created this beer using purple corn nectar to give it a truly colorful look and to represent the species at risk.
The Sea Star Wasting Syndrome is the largest marine animal disease that has ever been recorded. Both the beer and the sea stars call Oregon home so a portion of the proceeds from the beer sales will go directly to research for Sea Star Wasting Syndrome at PISCO labs.
John Maier is Rogue's Brewmaster who created this beer using purple corn nectar to give it a truly colorful look and to represent the species at risk.
The Sea Star Wasting Syndrome is the largest marine animal disease that has ever been recorded. Both the beer and the sea stars call Oregon home so a portion of the proceeds from the beer sales will go directly to research for Sea Star Wasting Syndrome at PISCO labs.
Trend Themes
1. Ocean Conservation Beer - Developing beers to raise awareness and funds for ocean conservation efforts.
2. Cause Marketing Beers - Using beer sales as a way to support various causes or organizations.
3. Niche Ingredient Beers - Using unique or uncommon ingredients to create beers with eye-catching colors and flavors associated with a specific cause.
Industry Implications
1. Craft Beer Industry - Craft breweries can collaborate with conservation organizations or develop their own cause marketing campaigns to increase sales and promote social responsibility.
2. Non-profit Organizations - Conservation organizations or foundations can collaborate with the craft beer industry to raise awareness and funds for their causes.
3. Food and Beverage Industry - Food and beverage companies can create cause marketing campaigns or products to promote social responsibility and increase consumer engagement.
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