The Tsingtao Brewery Bottles Are Better for Drinking 'Bottoms Up'
Laura McQuarrie — June 8, 2015 — Lifestyle
References: tsingtaobeer & adsoftheworld
Knowing that the thin neck and small opening on traditional glass beer bottles often prevents drinkers from quickly chugging a beverage, the Tsingtao Brewery sought to create a new beer bottle design that would properly allow people to enjoy a beverage bottoms up.
Quite simply, the brewery flipped the traditional beer bottle design on its head. By doing this, what used to be the base of the bottle is turned into a drinking glass-sized opening. Since this design comes to an awkward point at the bottom, it does mean that a drinker is not able to set down the bottle—once again assuring that beer is consumed quickly.
This novel design likely won't catch on as a new standard, but it is a fun way to let drinkers do what they do best.
Quite simply, the brewery flipped the traditional beer bottle design on its head. By doing this, what used to be the base of the bottle is turned into a drinking glass-sized opening. Since this design comes to an awkward point at the bottom, it does mean that a drinker is not able to set down the bottle—once again assuring that beer is consumed quickly.
This novel design likely won't catch on as a new standard, but it is a fun way to let drinkers do what they do best.
Trend Themes
1. Upside-down Beer Bottles - The trend of upside-down beer bottle designs allows for quick consumption and a fun drinking experience.
2. Innovative Bottle Designs - The trend towards innovative bottle designs opens up opportunities for unique and immersive drinking experiences.
3. Enhanced Drinkability - The trend of bottle designs that improve drinkability offers disruptive innovation potential in the beverage industry.
Industry Implications
1. Brewing and Beverage - The brewing and beverage industry can explore the upside-down bottle trend to enhance customer engagement and create unique drinking experiences.
2. Packaging and Design - The packaging and design industry can capitalize on the trend of innovative bottle designs to create visually appealing and functional packaging solutions for various products.
3. Hospitality and Entertainment - The hospitality and entertainment industry can leverage enhanced drinkability trends to offer interactive experiences and attract a more engaged customer base.
3.7
Score
Popularity
Activity
Freshness
