This Company Will Allow Brands to Use Image Content from Consumers
Katherine Pendrill — June 24, 2015 — Tech
References: olapic & techcrunch
'Olapic' has unveiled a plan for a new business venture that allows brands to use image content generated by their own consumers. The idea is to replace brands' stock photos with user-generated content from social media channels such as Instagram, Twitter, Facebook and Pinterest.
Olapic's new service uses an algorithm that tracks 46 different signals in order to determine which photos will result in the highest engagement and conversion rates. Over time, the curation engine uses these results to become smarter about what photos consumers are most likely to identify with. By harnessing user-generated content instead of stock photos, brands provide a more contextualized picture of what a product looks like and how it may be used. The service also helps brands to save the time and money associated with taking their own photos.
By using image content from consumers, brands can appear more authentic and engaging to their consumers.
Olapic's new service uses an algorithm that tracks 46 different signals in order to determine which photos will result in the highest engagement and conversion rates. Over time, the curation engine uses these results to become smarter about what photos consumers are most likely to identify with. By harnessing user-generated content instead of stock photos, brands provide a more contextualized picture of what a product looks like and how it may be used. The service also helps brands to save the time and money associated with taking their own photos.
By using image content from consumers, brands can appear more authentic and engaging to their consumers.
Trend Themes
1. User-generated Content - Companies can take advantage of user-generated content to replace stock photos, enhancing brand authenticity and engagement.
2. Curation Engine - The use of an algorithm that tracks consumer engagement and conversion rates in photo curation can improve the effectiveness of marketing campaigns.
3. Visual-based Social Media - Businesses can leverage the popularity of visual-based social media like Instagram, Twitter and Pinterest to boost customer engagement and loyalty.
Industry Implications
1. Marketing and Advertising - Marketing agencies and advertising firms can incorporate user-generated content and curation engines to enhance campaign effectiveness and customer engagement.
2. E-commerce - E-commerce platforms can increase their sales and conversions by utilizing consumer-generated images to provide a more authentic representation of their products.
3. Social Media Management - Social media management companies can utilize the popularity and effectiveness of user-generated content to enhance their services and target more businesses in need of social media marketing.
2.3
Score
Popularity
Activity
Freshness
