Rosé expands out of wine into a variety of other alcoholic beverages
Trend - Following the recent emergence of rosé cider, the experience of the ever-popular retro wine can is now being incorporated into a variety of other alcoholic beverage formats as we observe the continued growth of the rosé market.
Insight - Preferences for crossover food and beverage products continues to develop as buyers seek out alternative consumption options. Consumers are increasingly bombarded by variety and choice, thus, a desire for products that offer something alternative and unique arises. Hybrid offerings not only give consumers something that stands out, but it also provides a sense of exclusivity as well.
Insight - Preferences for crossover food and beverage products continues to develop as buyers seek out alternative consumption options. Consumers are increasingly bombarded by variety and choice, thus, a desire for products that offer something alternative and unique arises. Hybrid offerings not only give consumers something that stands out, but it also provides a sense of exclusivity as well.
Workshop Question - What crossover opportunities for your product offering can be found in adjacent markets?
Trend Themes
1. Crossover Beverages - As the trend of crossover food and beverages gains momentum, there is an opportunity for businesses to explore alternative consumption options. Hybrid offerings provide exclusivity and unique products, making them appealing to consumers.
2. Innovative Flavors - The trend of infused and innovative flavors in traditional beverages, like rosé wines and vodka, has introduced playful and colorful products to the market that appeal to younger generations and those who seek unique experiences.
3. Refreshing and Fruity - Beverages like rosé ciders and margaritas offer a refreshing and fruity twist on traditional favorites for the warmer months, presenting opportunities for brands to create summer-centric products that cater to seasonal demand.
Industry Implications
1. Alcoholic Beverages - The trend of crossover beverages and innovative flavors in alcoholic beverages offers opportunities for brands to create new products that cater to younger generations and those who seek unique experiences.
2. Food and Beverage - The trend of crossover food and beverages presents an opportunity for businesses to explore alternative consumption options, as consumers are increasingly seeking out unique and exclusive products.
3. Packaging Design - With the rise of playful and colorful products in the market, there is an opportunity for branding and packaging design professionals to create eye-catching designs that stand out.
