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Waste-Conscious Kit

Meal kit services are differentiated by being conscious of packaging waste

Trend - One of the criticisms of meal delivery services has long been the industry-wide reliance on single-use packaging solutions. An increasing number of meal kit and delivery services are turning to reusable packaging that eliminates the need for consumers to properly dispose of packaging.

Insight - The shift towards sustainable materials into traditionally single-use, convenience-oriented products can offset consumer concerns around their consumption habits. Consumers, particularly Millennials and Gen Z, have become increasingly concerned with the environmental impact of their consumption habits and have begun to leverage their spending to support brands and initiatives that align with their desire to see greater steps taken to preserve the environment.
Workshop Question - What kind of added value might a reusable packaging solution from your company give consumers?
Trend Themes
1. Reusable Packaging - Shifting to reusable packaging can offset consumer concerns, particularly among millennials and Gen Z, around their consumption habits.
2. Sustainable Materials - The shift towards sustainable materials can help offset consumer concerns around single-use convenience-oriented products.
3. No-waste Meals - Offering no-waste meal kits and utilizing waste-free packaging can help reduce environmental waste.
Industry Implications
1. Food Delivery Services - More meal kit and delivery services are turning to reusable packaging to better appeal to consumers who are concerned about the environmental impact of their consumption habits.
2. Grocery Store Delivery Services - Reusable packaging and sustainable materials are becoming a selling point for grocery store delivery services as consumers become more environmentally conscious and look for ways to reduce waste.
3. Dairy-free Alternatives - Creating sustainable delivery options for non-dairy alternatives like oat milk can appeal to consumers who are looking for more eco-friendly ways to purchase products.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
127,269 Total Clicks
Date Range:
Feb 17 — Jul 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

Reusable Ice Cream Packaging
Reusable Ice Cream Packaging
Häagen-Dazs' 'Loop' Home Delivery Service Eliminates Waste
Nestlé‘s Häagen-Dazs brand is partnering with recycling organization TerraCycle on a disruptive home delivery service by the name of ‘Loop’ that offers an entirely new way for... MORE
Reusable Meal Kit Boxes
Reusable Meal Kit Boxes
'Liviri Fresh' is a Durable Container That Reduces Single-Use Materials
On-demand and subscription meal kit boxes undoubtedly offer a great deal of convenience to busy consumers but many sustainably minded people are deterred by the amount of packaging waste that these... MORE
Oat Milk Delivery Services
Oat Milk Delivery Services
'New Milk' Launched a Zero-Waste Dairy-Free Oat Milk Delivery Service
‘New Milk’ is a new UK company that recently announced a zero-waste dairy-free oat and coconut milk delivery service in Bristol. The company was created by entrepreneurs Elspeth and Joe,... MORE
Eco-Friendly Single Serving Containers
Eco-Friendly Single Serving Containers
StackTek's Containers are Ideal for Homemade Baby Food
StackTek is a brand that makes BPA-free reusable food containers that can be stacked and snapped together. Recently, the brand joined with Yumi, a fresh meal delivery service that offers food for... MORE
Waste-Free Meal Kits
Waste-Free Meal Kits
Lettuce Networks Offers No-Waste and Locally Sourced Meal Kits
The healthy and convenient model of meal kits is almost universally appealing, but one company called Lettuce Networks is aiming to take things one step further by offering a no-waste meal kit.... MORE
Sustainable Store Delivery Services
Sustainable Store Delivery Services
'Prepair' Uses Reusable Packaging to Eliminate Waste
‘Prepair’ is a grocery store delivery service that aims to be a more sustainable way to get groceries without having to drive to the store yourself to get them. ‘Prepair’... MORE

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