Gik Live's New Unicorn Tears Rosé Boasts a Cotton Candy Hue
Katherine Pendrill — January 6, 2019 — Lifestyle
For those who are looking for a way to inject a little more sparkle into their everyday lives, you'll want to pick up a bottle of Gik Live's new Unicorn Tears Rosé. Created by the same people behind the ultra-popular blue wine of 2015, the new sparkly pink rosé is sure to be a hit.
Gik Live's new Unicorn Tears Rosé is described by the brand as "a magical wine that brings happiness and optimism to their small winery in Navarra, Spain." According to the brand, the "magic" comes from the unicorn tears infused into the drink, which "have the power to transform unexciting days into wonderful days." If that description doesn't get you excited, the wine's cotton candy pink hue sure will.
Image Credit: Gik Live.
Gik Live's new Unicorn Tears Rosé is described by the brand as "a magical wine that brings happiness and optimism to their small winery in Navarra, Spain." According to the brand, the "magic" comes from the unicorn tears infused into the drink, which "have the power to transform unexciting days into wonderful days." If that description doesn't get you excited, the wine's cotton candy pink hue sure will.
Image Credit: Gik Live.
Trend Themes
1. Unicorn-inspired Drinks - There is an opportunity to create a line of beverages, particularly rosés or sparkling wines, that are inspired by mythical creatures in order to add novelty factor and aesthetic appeal to targeted consumers.
2. Magical/mystical Branding - By using marketing tactics that evoke magical or mystical themes, businesses can capitalize on the appeal and interest of younger consumers who enjoy unique and whimsical products.
3. Colorful Alcoholic Beverages - There is a potential demand for inventive and visually appealing alcoholic drinks, particularly for social media-sharing purposes, that experiment with unique colors that are not typically seen in alcohol, such as pink or blue.
Industry Implications
1. Wine and Spirits - Wineries and distilleries can experiment with unique ingredients, colors, and branding to create a line of alcoholic beverages that stand out on shelves and cater to a younger audience.
2. Food and Beverage - Restaurants and cafes can incorporate unicorn-inspired drinks into their menu offerings to attract customers seeking new and exciting food/drink experiences.
3. Social Media Marketing - Social media marketing agencies can leverage the visual appeal of unicorn-inspired drinks to promote them to a younger demographic, often most active on social media platforms.
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