Vita Spirits Vodka is No-Sugar, Gluten-Free and Meant to Be Mixed with Water
Justin Lam — January 30, 2018 — Lifestyle
References: vitaspirits & thedrinksbusiness
Barcelona-based Vita Spirits is looking to tap into the low-sugar market with the release of its new vodka. Designed to be mixed with water, Vita Spirits vodka is both gluten-free and sugar-free and is intended to appeal to a more health-conscious drinker. The brand has insisted that vodka is distilled with flavor in mind and is made to retain this flavor when mixed with water. This innovative liquor is the brainchild of friends Victor Ruiz Lafita and Fadrique Balmaseda. The duo decided to create this vodka after finding the mix of vodka and soda water to be unpleasant and deciding to capitalize on the idea of flavorful liquor made to be mixed without sugar.
The vodka made by Vita Spirits is advertised as a citric spirit and is distilled with natural lemon peel extract. The formula for the final product took 18 months to perfect and is comprised of Italian rye grain and lemon peel extract made from a local distillery in Barcelona. The water used in the production has an exceptionally low mineral content in an attempt to keep an unaltered and all natural citrus flavor. Ultimately, this product is a flavorful alternative to traditional vodkas as it is designed for health-minded individuals. That all natural flavor, lack of sugar and absence of gluten comes together in this health-focused libation.
The vodka made by Vita Spirits is advertised as a citric spirit and is distilled with natural lemon peel extract. The formula for the final product took 18 months to perfect and is comprised of Italian rye grain and lemon peel extract made from a local distillery in Barcelona. The water used in the production has an exceptionally low mineral content in an attempt to keep an unaltered and all natural citrus flavor. Ultimately, this product is a flavorful alternative to traditional vodkas as it is designed for health-minded individuals. That all natural flavor, lack of sugar and absence of gluten comes together in this health-focused libation.
Trend Themes
1. Low-sugar Liquors - Opportunity for distilleries to create alcoholic beverages that cater to the health-focused market by reducing sugar content.
2. Flavorful Health Drinks - Opportunity for companies to create health-focused beverages with all natural flavors and ingredients.
3. Lemon-infused Liquors - Opportunity for distilleries to explore the use of lemon peel extract as a natural way to infuse flavors into liquor.
Industry Implications
1. Alcohol Manufacturing - Distilleries can explore the creation of low-sugar liquors that cater to health-conscious drinkers.
2. Beverage Manufacturing - Companies can explore the creation of flavorful health drinks that use all-natural ingredients.
3. Natural Ingredient Sourcing - Companies can explore sourcing natural ingredients, like lemon peel extract, to infuse flavors into various products.
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