The Strongbow Rosé Cider is Launching Ahead of Warm Weather
Michael Hemsworth — February 29, 2020 — Marketing
References: strongbow & talkingretail
The Strongbow Rosé Cider is being added to the brand's product portfolio to help offer consumers in the UK with a libation that will satisfy their penchant for pink and rosé refreshments. The product is positioned to be available in March in a 500ml bottle as well as 440ml cans that come in four packs or 10 packs for added consumer convenience. The libation is sure to be a winner with consumer as warmer weather arrives and is perfect for enjoyment at outdoor gatherings.
Brand Director at Heineken Rachel Holms spoke on the new Strongbow Rosé Cider saying, "Strongbow Rosé is one of the highest scoring concepts in terms of taste and appeal that we’ve ever tested. A recipe set for success combined with the new packaging design, our Rosé cider will grow the category by appealing to a different shopper and is guaranteed to help retailers realize the full potential of their Cider offering.”
Brand Director at Heineken Rachel Holms spoke on the new Strongbow Rosé Cider saying, "Strongbow Rosé is one of the highest scoring concepts in terms of taste and appeal that we’ve ever tested. A recipe set for success combined with the new packaging design, our Rosé cider will grow the category by appealing to a different shopper and is guaranteed to help retailers realize the full potential of their Cider offering.”
Trend Themes
1. Rosé Ciders - The popularity of rosé refreshments presents an opportunity for further innovations in the cider industry.
2. Convenient Packaging - Consumer convenience is key, leading to potential packaging innovations.
3. Appealing to Different Shoppers - Creating products that appeal to a wider range of consumers has the potential for success in the cider market.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can continue to capitalize on the popularity of rosé drinks with innovative ciders.
2. Packaging - There is potential to innovate packaging in the cider industry to further enhance consumer convenience and appeal.
3. Retail - The Strongbow Rosé Cider has the potential to grow the cider category and help retailers maximize their offerings to consumers.
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