Brands in the cannabis space promise mental clarity and focus-enhancement
Trend - Brands within the cannabis industry are offering strains and other cannabis products that highlight mental clarity and focus in their purported benefits. This shift comes as brands within this space look to counter negative perceptions of cannabis, which include the belief that it impairs concentration.
Insight - As the cannabis industry continues to grow at a rapid pace, consumers are becoming more informed of the wide variety of benefits it offers. Given the accessibility of self-educational resources about cannabis, consumers who are well informed about the ingredient are wearing their knowledge as a sort of badge of honor. These "cannabis hobbyists" turn to products that cater specifically to the benefits they are looking for.
Insight - As the cannabis industry continues to grow at a rapid pace, consumers are becoming more informed of the wide variety of benefits it offers. Given the accessibility of self-educational resources about cannabis, consumers who are well informed about the ingredient are wearing their knowledge as a sort of badge of honor. These "cannabis hobbyists" turn to products that cater specifically to the benefits they are looking for.
Workshop Question - How could your brand counter some of the negative perceptions associated with its product/service?
Trend Themes
1. Cannabis for Mental Clarity and Focus - As cannabis becomes more widely accepted, brands are offering strains and products that cater specifically to improving mental clarity and focus.
2. CBD for Energy and Alertness - CBD products infused with caffeine and other energizing natural supplements are growing in popularity as consumers seek alternatives to traditional energy boosters.
3. Effect-based Cannabis Products - Cannabis brands are creating effect-based products that combine THC, CBD, natural terpenes, and aromatherapy to create specific states of mind or body.
Industry Implications
1. Health and Wellness - The health and wellness industry can benefit from incorporating cannabis and hemp-derived products into their offerings to provide natural alternatives to traditional supplements.
2. Cannabis and CBD Industry - The cannabis and CBD industry can continue to innovate by creating products that cater to specific needs and states of mind or body to meet the demands of informed consumers.
3. Natural Supplements - The natural supplements industry can incorporate CBD and other natural supplements into their products to offer alternatives to traditional energy boosters that can also provide other health benefits.
