The Crispin Rosé Slim Cans Focus on Feminine Aesthetics
Michael Hemsworth — July 14, 2018 — Lifestyle
References: crispincider & foodbev
The Crispin Rosé slim cans have been unveiled by the brand as a new packaging design with female consumers in mind to help drive interest in its products. Slim and inherently feminine in design, the canned cocktails are intended to have a high-end feeling that will be favorited by female consumers looking for a convenient and portable way to enjoy the refreshing libation.
The new Crispin Rosé slim cans come as a response to the expanding canned wine market that is continuing to gain popularity amongst female consumers who are seeking a convenient way to enjoy their favorite drinks. The product itself was released several months ago to consumer praise and is crafted from a blend of freshly pressed apples and pears, while the pinkish hue is achieved with rose petals and hibiscus.
The new Crispin Rosé slim cans come as a response to the expanding canned wine market that is continuing to gain popularity amongst female consumers who are seeking a convenient way to enjoy their favorite drinks. The product itself was released several months ago to consumer praise and is crafted from a blend of freshly pressed apples and pears, while the pinkish hue is achieved with rose petals and hibiscus.
Trend Themes
1. Canned Wine Market - Expanding market of canned wine presents an opportunity for innovative packaging designs targeting female consumers.
2. Convenient and Portable Drinks - Creating high-end, slim canned cocktails offers an innovative way for female consumers to enjoy their favorite beverages on the go.
3. Female-targeted Alcoholic Beverages - Developing appealing aesthetics and flavors specifically designed for female consumers presents a disruptive innovation opportunity in the alcohol industry.
Industry Implications
1. Packaging Design - Opportunities for disruptive innovation in packaging design to attract female consumers and differentiate products in the canned wine market.
2. Beverage Manufacturing - Incorporating rose petals and hibiscus in alcoholic beverages opens new possibilities for innovative and appealing female-targeted products in the beverage industry.
3. Alcohol and Beverage Retail - Capitalizing on the increasing popularity of canned wine among female consumers by offering a variety of convenient and aesthetically pleasing options in the retail sector.
5.3
Score
Popularity
Activity
Freshness
