Aromatherapy features are cleverly combined with other products
Trend - Providing consumers with additional value and benefiting from an angle of self-care, brands are launching typically single-purpose products and bolstering them with aromatherapy diffusion functionality as well. As consumers become increasingly interested in reducing the amount of products they own, this hybridized approach to product design is well-aligned with the modern consumer.
Insight - As consumers increasingly prioritize "wellness" rather than physical fitness alone, they're open to a variety of products and services that would qualify under the wellness umbrella. Alternative remedies are one of the more popular wellness trends among consumers, and modernized versions of traditional options have even more appeal since they integrate better into consumers' lifestyles.
Insight - As consumers increasingly prioritize "wellness" rather than physical fitness alone, they're open to a variety of products and services that would qualify under the wellness umbrella. Alternative remedies are one of the more popular wellness trends among consumers, and modernized versions of traditional options have even more appeal since they integrate better into consumers' lifestyles.
Workshop Question - How could you integrate an element of self-care to your existing offering?
Trend Themes
1. Hybridized Aromatherapy - Alternative remedies are a popular wellness trend among consumers and modernized versions of traditional options have appeal since they integrate better into consumers' lifestyles.
2. Scent-based Devices - As lifestyles become more hectic and stress-filled, we'll likely continue to see consumers seek out ways to unwind and relax whenever their schedule permits.
3. Functional Vape Pens - Combining cannabis, natural terpenes, and aromatherapy, the Effect Pens by Sunday Good support the creation of various mind and body states.
Industry Implications
1. Health and Wellness - Many wellness trends like alternative remedies, aromatherapy, and vaping are on the rise.
2. Smart Home and Personal Care - Combining multiple features into a single device and making them app-enabled are emerging trends in smart home devices and personal care products.
3. Design and Minimalist Lifestyle - Modernized versions of traditional products and intuitively designed, sleek products are emerging in the design and minimalist lifestyle industries.
