AI crosses over into food to offer both streamlined and experiential alternatives
Trend - AI integration continues to expand into other consumer categories like food and beverage, providing tools for efficiency, assistance and all-around enjoyment. AI is no longer something only attributed to robots and chat bots, rather, the integration into the actual production of food and beverage products speak to the mainstream use and acceptance for smart and automated solutions in consumers’ day-to-day rituals.
Insight - Tech-savvy consumers like Gen Z and Millennials are accustomed to the streamlined efficiency of technology and online platforms. With that, they're looking for increased access to technology in all parts of their life and routine, particularly food and beverage consumption. A need for seamless tech access is resonating with brands as these consumers continue to put their trust and expectation in smart technology.
Insight - Tech-savvy consumers like Gen Z and Millennials are accustomed to the streamlined efficiency of technology and online platforms. With that, they're looking for increased access to technology in all parts of their life and routine, particularly food and beverage consumption. A need for seamless tech access is resonating with brands as these consumers continue to put their trust and expectation in smart technology.
Workshop Question - In what way could you incorporate AI into your consumers' daily rituals and interactions with your business?
Trend Themes
1. AI-integrated Food and Beverage Products - AI technology is being integrated into the food industry to create smart and automated solutions that appeal to tech-savvy consumers looking for increased access to technology in all parts of their life and routine.
2. AI-generated Product Creation - Using AI to create new food and beverage products, including both unexpected flavor pairings and plant-based ingredients, presents a unique opportunity for disruption in the food industry.
3. Personalized AI Technologies for Custom Recommendations - AI-driven technology that provides personalized recommendations, like the 5thru drive-thru system, is a growing trend that offers disruptive innovation opportunities in a range of industries including QSR, fast casual, and retail.
Industry Implications
1. Food and Beverage - AI technology is being leveraged in the food industry to create new products and offer customized solutions for consumers looking for healthy alternatives.
2. Technology - The integration of AI into a range of industries beyond just robotics and chatbots is expanding, providing new opportunities for tech-based companies.
3. Service Industry - The trend towards personalized AI technologies offers opportunities for disruption in a range of service-oriented industries including QSR, fast casual, and retail.
