Brussels sprouts are incorporated into food products in new formats
Trend - Brussels sprouts are gaining popularity in the food industry, but they're making an appearance in transformed formats. Accompanied with many benefits and compounds that cater to the health-conscious consumer, brussels sprouts are expanding as consumers are seeking to experiment and broaden their options in the kitchen.
Insight - As consumers become more conscious of their health, they are also altering their diet to gain more nutritional value. However, this can be difficult for consumers who are newly health-conscious and wary of unfamiliar flavors. With that in mind, these healthy eating novices seek ways to make lifestyle changes in small, familiar steps.
Insight - As consumers become more conscious of their health, they are also altering their diet to gain more nutritional value. However, this can be difficult for consumers who are newly health-conscious and wary of unfamiliar flavors. With that in mind, these healthy eating novices seek ways to make lifestyle changes in small, familiar steps.
Workshop Question - How can your customers leverage your product/service aside from their traditional use?
Trend Themes
1. Transformed Vegetables - Brussels sprouts are being incorporated into food products in new formats to cater to health-conscious consumers and those seeking to experiment and broaden their options in the kitchen.
2. Collaborative Cooking - 'To Taste' is a social, collaborative cooking site that lets users adjust recipes and share tweaks, giving birth to a new generation of tweaked original recipes with an adaptable and customizable approach.
3. Unusual Seasoning - New and unique ingredient combinations, such as seasoning tortilla chips with freeze-dried Brussels sprouts, are turning seasonal vegetables into a snackable option and giving birth to innovative flavor profiles.
Industry Implications
1. Food and Beverage - From innovative new food products and flavor profiles to collaborative cooking methods, food companies can cater to health-conscious and adventurous consumers with creative and adaptable approaches.
2. Agriculture - As consumers seek out seasonal vegetables and new product formats, agriculture companies can explore innovative and profitable ways to grow and process crops like Brussels sprouts to satisfy demand.
3. Technology - Social, collaborative cooking sites like 'To Taste' and the creative use of unconventional ingredients like freeze-dried vegetables in snack products have opened up opportunities for technology companies to create innovative, flexible and customizable food-product models.
