Eden Mill is Launching a Special-Edition 'Love Gin' for Valentine's Day
Laura McQuarrie — January 31, 2018 — Lifestyle
References: edenmill & thespiritsbusiness
For Valentine's Day this year, Eden Mill is launching a limited-edition Love Gin that is bottled at 42% ABV and prepared with juniper, rose petals and hibiscus botanicals. In terms of taste, the gin spirit is said to have notes of vanilla and green fruits that lead into a citrus, floral finish.
The special-edition spirit in its red and white bottle is set to go on sale as of February 2nd and will be available in a 500mL size, as well as part of a gift box that pairs the bottle with two tulip glasses. Additionally, the label of the Love Gin spirit may be personalized for a small additional fee, making it easy for consumers to create a meaningful, customized gift to give to someone special for the holiday.
The special-edition spirit in its red and white bottle is set to go on sale as of February 2nd and will be available in a 500mL size, as well as part of a gift box that pairs the bottle with two tulip glasses. Additionally, the label of the Love Gin spirit may be personalized for a small additional fee, making it easy for consumers to create a meaningful, customized gift to give to someone special for the holiday.
Trend Themes
1. Limited-edition Spirits - Opportunity for distilleries to create special-edition spirits for holidays or special occasions, allowing for personalized and unique gifting experiences.
2. Floral-infused Spirits - Disruption opportunity to incorporate floral flavors and botanicals into gin spirits to provide a fresh and aromatic taste experience.
3. Customizable Packaging - Potential for brands to offer personalized labels, packaging, and gift sets, creating a more meaningful and tailored gift-giving experience for consumers.
Industry Implications
1. Craft Distilleries - Craft distilleries can capitalize on the trend of limited-edition spirits and unique flavor combinations to attract consumers seeking novel and exclusive products.
2. Floral and Botanical Suppliers - Suppliers of floral ingredients and botanicals can collaborate with distilleries to provide diverse and high-quality ingredients for the creation of floral-infused spirits.
3. Personalized Gift and Packaging Companies - Opportunity for companies specializing in personalized gifts and packaging to collaborate with spirits brands, offering customized labels, packaging, and gift sets.
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