Strongbow Dark Fruit Has a 0.5% ABV and Refreshing Flavor
Michael Hemsworth — January 22, 2020 — Marketing
References: strongbow & conveniencestore
The Strongbow Dark Fruit cider has been unveiled by the brand as its first-ever ultra-low alcohol offering that targets the increasing number of consumers looking to lower or cut their intake of alcohol. Featuring a refreshing fruit flavor, the drink has a 0.5% ABV, which makes it perfect as an alternative for consumers to enjoy in place of the brand's namesake cider. The product is free from artificial flavors, colors and sweeteners, and is blended in the same manner as the higher ABV options from the brand.
Strongbow Marketing Director Rachel Holms spoke on the cider saying, "Thousands of loyal Strongbow Dark Fruit fans will be rejoicing at this news — it’s a game changer for low and no alcohol. People can now stick to their New Year’s resolutions and still enjoy the taste sensation of the nation’s favourite flavored cider.”
Strongbow Marketing Director Rachel Holms spoke on the cider saying, "Thousands of loyal Strongbow Dark Fruit fans will be rejoicing at this news — it’s a game changer for low and no alcohol. People can now stick to their New Year’s resolutions and still enjoy the taste sensation of the nation’s favourite flavored cider.”
Trend Themes
1. Ultra-low Alcohol Beverages - The rise of ultra-low alcohol beverages presents an opportunity for brands to cater to health-conscious consumers while still providing refreshing and flavorful alternatives.
2. Alcohol Reduction - As consumers look to lower or cut their alcohol intake, brands can capitalize on creating products that offer the same taste experience with minimal alcohol content.
3. Flavored Ciders - Flavored ciders, such as the Strongbow Dark Fruit, are gaining popularity as consumers seek alternative alcoholic beverages that offer distinctive and refreshing fruit flavors.
Industry Implications
1. Beverage Industry - The beverage industry can explore the production of more ultra-low alcohol options to cater to consumers who are actively seeking lower alcohol alternatives.
2. Alcoholic Beverage Industry - The alcoholic beverage industry has an opportunity to develop new products that satisfy consumers' desire for flavorful options with minimal alcohol content.
3. Cider Industry - The cider industry can leverage the growing demand for flavored ciders by introducing innovative blends and flavors that appeal to health-conscious consumers seeking low alcohol alternatives.
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