JNSQ Rosé Cru is a French-Style Wine Made with California Grapes
Laura McQuarrie — February 5, 2019 — Lifestyle
References: jnsq & prnewswire
JNSQ Rosé Cru is a new wine brand for Millennial women that is introducing consumers to an easy-to-enjoy French-style luxury wine made with California grapes. Notably, JNSQ Rosé Cru is described as "a California wine with a French accent," as well as "the first rosé brand created for Millennial women that doesn't talk over them, or down to them."
Unlike many wine bottles that are dark and slim, JNSQ Rosé Cru sets itself apart with a curvaceous bottle with a decorative floral topper that reminds of an elegant perfume bottle—both the standout wine bottle and signature rose stopper were created by glassmakers in France.
As a companion to the clean and aromatic 2018 JNSQ Rosé Cru, a sister varietal, Sauvignon Blanc, will soon be added to the collection for Millennial women.
Unlike many wine bottles that are dark and slim, JNSQ Rosé Cru sets itself apart with a curvaceous bottle with a decorative floral topper that reminds of an elegant perfume bottle—both the standout wine bottle and signature rose stopper were created by glassmakers in France.
As a companion to the clean and aromatic 2018 JNSQ Rosé Cru, a sister varietal, Sauvignon Blanc, will soon be added to the collection for Millennial women.
Trend Themes
1. Luxury Millennial Rosés - The rise of luxury wine brands targeting millennial women presents an opportunity for disruptive innovation in the wine industry by incorporating unique bottle designs and introducing new grape varietals.
2. Innovative Wine Bottle Designs - Creative bottle designs, like JNSQ Rosé Cru's curvaceous bottle and decorative floral topper, are becoming more popular and present an opportunity for disruptive innovation in the luxury packaging industry.
3. Millennial-targeted Products - Products created specifically for millennials, such as JNSQ Rosé Cru, can disrupt traditional marketing strategies in industries ranging from wine to beauty.
Industry Implications
1. Wine - Wine brands can disrupt the industry by creating luxurious products that target millennials with unique flavors, branding, and packaging.
2. Luxury Packaging - Luxury packaging companies can innovate by creating unique and creative packaging designs that appeal to the millennial demographic.
3. Beauty - Creating products specifically geared towards millennial women like JNSQ Rosé Cru can be emulated in the beauty industry to disrupt traditional marketing strategies and packaging.
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