The Old Curiosity Distillery Launched a Trio of Transformative Spirits
Laura McQuarrie — January 20, 2018 — Lifestyle
References: theoldcuriosity & thespiritsbusiness
The Old Curiosity Distillery's Secret Garden Gin range introduces a collection of color-changing gin spirits in flavors like Apothecary Rose, Lavender and Echinacea, and Chamomile and Cornflower. When the different flavors are combined with tonic water, a reaction happens that transform the pale gold to pink, purple to pink, and blue to pale pink.
The Old Curiosity Distillery is a project from Hamish Martin, a Scottish herbologist who owns the Secret Herb Garden. From this plot of land, the botanicals are grown, picked, dried and infused in each type of gin.
A range of color-changing alcoholic products, teas and other beverages have been launched over the past year, spotlighting ingredients like rosehip blooms and the butterfly pea flower, which modify the color of a drink when its pH levels are disrupted.
The Old Curiosity Distillery is a project from Hamish Martin, a Scottish herbologist who owns the Secret Herb Garden. From this plot of land, the botanicals are grown, picked, dried and infused in each type of gin.
A range of color-changing alcoholic products, teas and other beverages have been launched over the past year, spotlighting ingredients like rosehip blooms and the butterfly pea flower, which modify the color of a drink when its pH levels are disrupted.
Trend Themes
1. Color-changing Alcoholic Beverages - The market for color-changing alcoholic drinks is expanding, creating a space for new beverage products to be introduced.
2. Herbology-inspired Distilling - Inspired by the Old Curiosity Distillery, there will be an increase in herbology-inspired distilling and the use of botanicals in alcoholic beverages.
3. Disruption of Traditional Gin - The creation of color-changing gin signal the disruptive innovation happening in the traditional gin market encouraging other brands to introduce innovative gin products.
Industry Implications
1. Alcoholic Beverages - Innovations in the alcoholic beverage industry will continue to evolve to cater to a growing market of younger consumers, who prefer unique and unconventional drinks.
2. Distilling - Eventual growth in the herbology-inspired distilling market will disrupt the traditional distillery space, providing opportunities for new entrants to the market.
3. Botanicals - The market for innovative botanical usage in the alcoholic beverage industry is increasing, presenting opportunities for new botanical products to be introduced.
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