EFFEN Rosé Vodka Puts a Twist on Both Vodka and Rosé Wine
Laura McQuarrie — April 10, 2019 — Lifestyle
References: effenvodka & prnewswire
Blush-colored rosé has become the alcohol of choice for many Millennials and now, EFFEN Vodka is introducing an EFFEN Rosé Vodka to challenge traditional vodka and rosé wine at the same time. The all-new vodka spirit boasts the same light pink color as the popular kind of wine and can just as easily be combined with soda or added to form a colorful, flavorful cocktail.
EFFEN Rosé is described as having a crisp, clean and fruit taste with floral, vanilla and honey notes. The classic rosé wine-inspired vodka offers a refreshing way for consumers to enjoy a colorful drink in the summer without added sugar.
EFFEN Vodka's innovative portfolio also includes other inventive flavors like Cucumber, Black Cherry and Blood Orange, as well as an Original vodka spirit for purists.
EFFEN Rosé is described as having a crisp, clean and fruit taste with floral, vanilla and honey notes. The classic rosé wine-inspired vodka offers a refreshing way for consumers to enjoy a colorful drink in the summer without added sugar.
EFFEN Vodka's innovative portfolio also includes other inventive flavors like Cucumber, Black Cherry and Blood Orange, as well as an Original vodka spirit for purists.
Trend Themes
1. Rosé-based Spirits - Creating alternative alcoholic beverages with a similar color and taste to rosé wine presents an opportunity to capture the Millennial market.
2. Flavored Vodkas - Continuing to expand vodka's flavor profile beyond traditional tastes opens the door for more experimentation and innovation.
3. Low-sugar Cocktails - Developing cocktails that use natural ingredients rather than sugars or syrups creates a healthier and more appealing drinking experience.
Industry Implications
1. Alcoholic Beverages - Creating new and innovative flavor options for consumers will continue to drive growth in the alcohol industry.
2. Beverage Packaging - Packaging design will become increasingly important as companies seek to differentiate themselves in a crowded market.
3. Healthy Living - The trend towards healthier living can be tapped into by developing low-sugar cocktails using natural ingredients.
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