The Riot Life's #UniteForLove Tees Raise Money for LGBTQ Non-Profits
Riley von Niessen — October 24, 2016 — Social Good
References: instagram & theriotlife
'The Riot Life' is an organization that aims to bring LGBTQ-identifying persons and allies together through its collaborative projects -- making for a positive community that values both individuality and inclusiveness. For National Coming Out Day, which occurs annually on October 11th, The Riot Life joined with Rachel Harris and Stephanie Tamez of 'Saved Tattoo' for a campaign called #UniteForLove to raise money for LGBTQ-supporting NGOs.
In order to do this, the #UniteForLove t-shirts that were made feature artful designs that someone can look forward to incorporating into their wardrobe. To promote the cause, The Riot Life reached out to social influencers who then posted pictures of themselves in the tees along with descriptions of the meaning behind them. For each tee that's purchased, 50% of the cost will go towards an LGBTQ-supporting non-profit of the ambassador's choice, helping those who don't feel safe or comfortable in being themselves to find acceptance in a loving community.
In order to do this, the #UniteForLove t-shirts that were made feature artful designs that someone can look forward to incorporating into their wardrobe. To promote the cause, The Riot Life reached out to social influencers who then posted pictures of themselves in the tees along with descriptions of the meaning behind them. For each tee that's purchased, 50% of the cost will go towards an LGBTQ-supporting non-profit of the ambassador's choice, helping those who don't feel safe or comfortable in being themselves to find acceptance in a loving community.
Trend Themes
1. Lgbtq-focused Collaborative Projects - Companies can create collaborative projects that foster a positive LGBTQ community and bring together allies from different industries to support LGBTQ individuals.
2. Artistic Designs for Social Good - Designers can create unique and artful designs that promote social good and raise money for non-profits supporting marginalized communities.
3. Social Media Driven Social Impact Campaigns - Marketers can leverage social influencers to promote social impact campaigns and create meaningful conversations that raise awareness and funds for important causes.
Industry Implications
1. Fashion Retail - Fashion retailers can create limited edition collections that support social impact causes, aligning the brand with a larger purpose and creating a more emotionally engaged customer base.
2. Tattoo and Body Art - Tattoo and body art shops can use their platforms to create social impact campaigns that raise awareness for important causes while adding a unique artistic flare to the movement.
3. Non-profit - Non-profits can partner with companies and influencers to create campaigns that not only raise money but also promote awareness, education, and inclusivity around issues affecting marginalized communities.
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