A desire to connect with consumers has brands targeting different senses
Implications - Seeking to interact with consumers on a deeper level, brands are turning to campaigns that target different senses. Integrating features like touch and smell into their advertisements, brands are using dynamic campaigns to encourage user participation, reflecting a desire for marketing tactics that go above and beyond aesthetic interest.
Trend Themes
1. Multisensory Marketing - Brands are leveraging different senses to create dynamic advertising campaigns that encourage user participation and deeper connections with consumers.
2. Interactive Advertising - Interactive elements in advertising are becoming more popular, allowing consumers to become active participants in ads rather than passive observers.
3. Tech-enabled Advertising - Brands are using new technologies, such as conductive ink and interactive digital walls, to create innovative ad experiences.
Industry Implications
1. Marketing & Advertising Industry - Marketing and advertising professionals can leverage multisensory, interactive, and tech-enabled trends to create more engaging and innovative ad campaigns.
2. Retail Industry - Retailers can incorporate interactive elements into their store layouts and product displays to create a more immersive and memorable shopping experience for consumers.
3. Creative & Design Industry - Creative and design professionals can explore new design possibilities for multisensory and tech-enabled experiences in advertising, installations, and products.
5 Featured, 44 Examples:
429,181 Total Clicks
Date Range:
Apr 14 — Sep 14
Trending:
Average
Consumer Insight Topics:
