Cheese Fables' Cheese Packaging Design is Inspired by a Classic Story
Laura McQuarrie — August 19, 2014 — Life-Stages
References: fabula.by & thedieline
This whimsical cheese packaging design by Fabula Branding was created for Turov Dairy Factory's line of 'Cheese Fables.' The cheese packaging builds off a well-known tale for children, a story where cheese is the item that becomes a prize for the strongest and smartest character in the fable.
With a fantasy-inspired cheese packaging design, the Cheese Fables show off playful characters like the bird and the fox from the fable. As well as referencing the popular tale, this is also a subtle way to suggest the natural qualities of the cheese snack. The entire box is covered in fun colors and patterns, with a small cutout window where it's possible to get a peek at each different kind of cheese.
With a fantasy-inspired cheese packaging design, the Cheese Fables show off playful characters like the bird and the fox from the fable. As well as referencing the popular tale, this is also a subtle way to suggest the natural qualities of the cheese snack. The entire box is covered in fun colors and patterns, with a small cutout window where it's possible to get a peek at each different kind of cheese.
Trend Themes
1. Whimsical Packaging Design - The use of whimsical packaging design can enhance brand storytelling and create a unique and memorable consumer experience.
2. Character-inspired Packaging - By incorporating characters from popular stories into packaging design, brands can evoke nostalgia and establish an emotional connection with consumers.
3. Interactive Packaging - Interactive packaging with cutout windows or hidden surprises can engage consumers and make the product more enticing.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore whimsical packaging design to stand out on store shelves and attract customers.
2. Children's Products - Children's product companies can leverage character-inspired packaging design to create a sense of wonder and appeal to young consumers.
3. Marketing and Advertising - Marketing and advertising agencies can incorporate interactive packaging strategies to help brands differentiate themselves and create memorable campaigns.
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