The Nissan Happy Surprise Commercial Has a Boy Creatively Thank Mom
Laura McQuarrie — April 11, 2014 — Autos
References: huffingtonpost.jp & en.rocketnews24
The 'Happy Surprise' is a commercial put out by Nissan Japan, that's all about a little boy showing his mother just how much he loves her and appreciates all she does.
The commercial begins by having the mom and son get into a car, where she's led to believe she'll just be participating in a stunt to promote the Nissan Dayz Roox. In a sense she is, but the commercial is much more heartwarming than the average auto advertisement.
Along the drive, the woman is directed along the road by surprise guests like her husband and daughter, who "in no possible way would be out there." Finally, the mom drives to a stage, where her son performs an absolutely charming song, thanking her for smiling, despite all the trouble he causes her.
The commercial begins by having the mom and son get into a car, where she's led to believe she'll just be participating in a stunt to promote the Nissan Dayz Roox. In a sense she is, but the commercial is much more heartwarming than the average auto advertisement.
Along the drive, the woman is directed along the road by surprise guests like her husband and daughter, who "in no possible way would be out there." Finally, the mom drives to a stage, where her son performs an absolutely charming song, thanking her for smiling, despite all the trouble he causes her.
Trend Themes
1. Heartwarming Auto Ads - Disruptive innovation opportunity: Creating emotionally impactful advertisements that resonate with consumers on a deeper level.
2. Surprise Guest Marketing - Disruptive innovation opportunity: Incorporating surprise guest appearances in marketing campaigns to create memorable and engaging experiences.
3. Personalized Appreciation Campaigns - Disruptive innovation opportunity: Developing personalized campaigns that show appreciation and gratitude towards customers.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Introducing innovative features in cars that enhance the emotional connection between drivers and their vehicles.
2. Entertainment - Disruptive innovation opportunity: Collaborating with brands to integrate surprise guest appearances in shows, movies, and events for enhanced audience engagement.
3. Advertising - Disruptive innovation opportunity: Using data-driven insights and personalized strategies to create highly targeted and impactful appreciation campaigns for brands.
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