The Dior 'Lady Grey London' Campaign Video is Spellbinding
Amanda Chang — December 12, 2010 — Marketing
References: youtube & adsoftheworld
When you think of luxury fashion giant Dior, you should automatically think of chic and magical haute couture, as the new Dior Lady Grey London campaign ad portrays. Watch as the enchanting Lady Dior captures the hearts of her viewers on one starry night in the beautiful London town.
Directed by John Cameron Mitchell and Anonymous Content, the Dior Lady Grey London ad features celebrity stars Marion Cotillard, Ian McKellen and Russell Tovey.
Implications - Advertisements that use celebrities to get the attention of audiences and persuade consumers to purchase a certain product are great tools for businesses that are looking to expand their target demographic. By making a product readily available to a wider group of people, awareness about a company's commodities will increase at a rapid rate.
Directed by John Cameron Mitchell and Anonymous Content, the Dior Lady Grey London ad features celebrity stars Marion Cotillard, Ian McKellen and Russell Tovey.
Implications - Advertisements that use celebrities to get the attention of audiences and persuade consumers to purchase a certain product are great tools for businesses that are looking to expand their target demographic. By making a product readily available to a wider group of people, awareness about a company's commodities will increase at a rapid rate.
Trend Themes
1. Celebrity Advertisement - Businesses can look into collaborating with celebrities to promote their products and expand their target audience.
2. Luxury Fashion Ads - Creating luxury fashion ads that are magical and spellbinding can capture the viewer's heart and increase awareness about a company's commodities.
3. Haute Couture Marketing - Businesses in the fashion industry can utilize haute couture marketing strategies to promote their high-end products and invoke a sense of enchantment in their consumers.
Industry Implications
1. Fashion - Fashion businesses can use celebrity endorsements and enchanting ads to increase awareness of their products and appeal to a wider audience.
2. Beauty - Beauty businesses can look into collaborating with celebrities to promote their products and utilizing luxury and enchanting marketing techniques.
3. Entertainment - The entertainment industry can create magical and spellbinding advertisements that feature celebrities to capture the viewer's attention and promote their offerings.
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