Schwartz and Grey London Get Wild with Its Sound of Taste Ad
Michael Baxter — January 14, 2014 — Pop Culture
References: campaignlive & fastcocreate
The Sound of Taste is an intense and crazy take on the everyday food ad. Bags of herbs and spices are set to blow up at the press of a note from producer and DJ MJ Cole.
Food ads, for the most part, aren't the most exciting ads to watch on TV. They do show you the delicious and mouth-watering foods you crave, but outside of that, they often get by on relatively mundane jokes. This ad is very different.
The sound of taste is exciting and colorful, and seeks to tie together the multitude of senses that we actually use when eating. The misconception that we only use taste for eating is being laid to rest in this ad, as it shows us that sight and hearing are also big factors.
Food ads, for the most part, aren't the most exciting ads to watch on TV. They do show you the delicious and mouth-watering foods you crave, but outside of that, they often get by on relatively mundane jokes. This ad is very different.
The sound of taste is exciting and colorful, and seeks to tie together the multitude of senses that we actually use when eating. The misconception that we only use taste for eating is being laid to rest in this ad, as it shows us that sight and hearing are also big factors.
Trend Themes
1. Multisensory Marketing - Using multiple senses to create a more immersive and engaging experience in advertising campaigns.
2. Disruptive Food Ads - Challenging traditional food advertising by incorporating unexpected elements like explosions and wild visuals.
3. Enhanced Sensory Experiences - Exploring ways to enhance sensory perception during consumption through creative marketing techniques.
Industry Implications
1. Food and Beverage - Opportunities for food and beverage companies to create unique and attention-grabbing ads that stand out from the competition.
2. Advertising and Marketing - Innovative approaches in advertising campaigns that go beyond traditional methods to capture consumer attention.
3. Audiovisual Production - Demand for creative audiovisual production services to produce visually stunning and audibly engaging ads.
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