Consumers turn to public spaces to digitally detach
Implications - Offering a social alternative to digital isolation, retailers are transforming public spaces into anti-internet zones for communal appeal. Seeking to maintain social interaction, consumers are turning to cafes and outdoor areas that block WiFi access and smartphone signals, allowing consumers to detach from online behavior without sacrificing peer-to-peer engagement.
Trend Themes
1. Anti-internet Zones - Developing anti-internet zones like cafes and outdoor areas is redefining public spaces and allowing customers to detach from online world while maintaining human interaction.
2. Digital Detox - Festivals, retreats and exhibitions are turning into digital detox zones for customers who need a break and want to reconnect with nature and people again.
3. Rejuvinating Travel - Tourism and travel campaigns that advertise digital detox options and nature immersion are becoming increasingly popular and draw attention to the societal need to 'unplug and recharge'.
Industry Implications
1. Hospitality - Developing digital detox options in hospitality industry facilities is a growing business opportunity for entrepreneurs and established hospitality companies alike.
2. Travel - Positioning travel and tourism campaigns as a digital detox experience is a new trend that is rapidly becoming a must have for travelers seeking nature immersion and relaxation.
3. Retail - Integrating digital detox corners or training sessions in retail spaces or events is an innovative approach to appeal to consumers burned out by technology while maintaining social interaction among customers.
6 Featured, 48 Examples:
190,857 Total Clicks
Date Range:
Jan 13 — May 15
Trending:
Average
Consumer Insight Topics:
